2021 was another unmissable year on social media, as the pandemic continued and Twitter was taken by storm with events such as the World Cup, Olympic Games and Adele's new album taking over various platforms online.
Journalists also faced scrutiny for their coverage of events in the UK and Ireland, while some actors and musicians didn't do themselves any favours by posting politically sensitive statements online.
Paddy Power Games decided to look at the winners and losers of 2021 Twitter. We analysed over 500,000 tweets aimed at either British & Irish celebrities, or those who ply their trade on these shores (footballers etc).
Alongside the volume of tweets, we used sentiment analysis to work out which online personalities received the highest percentage of positive and negative tweets.
Please see the winners and losers below: